Momos That You Must Try Out Once The Lockdown Is Over

As the nation braces itself for an extended lockdown until the first week of May, one thing that many Indians seem to crave is a plate of momos. From Instagram to Facebook, everyone seems to be keen on having a plate of these beloved dumplings once the lockdown ends. Many can’t seem to wait for that long and have taken matters in their hands with some DIY recipes. Some of us regret not going to those best momo places in Gurgaon that our foodie friends kept yapping about. If you do hit these places once the quarantine ends, then you ought to try these types of momo out.

Momos To Try When Lockdown Ends

Steam

You just can’t talk about momos without mentioning the classic white dumplings that every street food lover loves. These white steamy dumplings come with regular stuffings like chicken, vegetables or paneer but some also serve mushroom or soybeans. You should try them if you haven’t before, especially during winter evenings.

Deep-Fried

If you’re new to these Nepali dumplings and like everything deep-fried, then order a plate of deep-fried momos instead. After all, everything tastes better when it’s fried, right? The oil turns the outer layer golden brown and crispy while adding some juiciness to the stuffing inside. You might argue that they taste better than their steam counterparts.

Tandoori

If you love tandoori chicken and momo, then you’ll love tandoori momo. This dumpling is a great example of the fusion between Tibetan and North Indian cuisine. Like the chicken, the momo is marinated with special tandoori spices giving it an orangish hue before it’s cooked. The spicy smoky flavour works well with the dumpling and is a must-try for everyone.

Pan-Fried

If you’re looking for a balance between deep-fried and steam, then you can find it in pan-fried momos. Also called kothey momo, this traditional dish consists of regular steam momo fried on a pan. This gives the dumpling a lightly charred texture that gives the dish a unique touch. Restaurants usually serve it with some soup on the side.

Jhol

Not to be confused with macher jhol, jhol momo is basically what happens when you dip dumplings in a stew. Here, the stew consists of jhol acher, a spicy tangy sauce that is almost liquid. The dumplings absorb the spicy tangy flavour well and add to the broth’s taste making it perfect for cold winters.

Open

If you’re the type that likes to pour the chutney into what you’re eating rather than dipping the food into the chutney, then you have to try an open momo. As the name suggests, it is open so you can see the stuffing from above. Invented by Ghangri Sui Mai restaurant, these dumplings usually come with four sections so you can pour four different sauces into them.

Sandheko

If you love having snacks with as much spiciness in them as possible, then you must try sandheko momos. These momos come dressed in the traditional Nepali recipe that usually consists of a mixture of various spices and natural ingredients. They include chillies, garlic, ginger, red onions, cumin and coriander. The locals normally use the spices to spice up leftover food but you can use it to enjoy your favourite street food.

Choila

Choila or chhwela is a typical Nepali grilled meat dish dressed with a spicy sauce made with a tomato paste, coriander and garlic. Here, the chef adds momos instead of grilled meat and the result is worth a try. You don’t even need sauce on the side thanks to the delicious one the dumplings come covered in. These are just some momo varieties that you must try out at the best momo places in Gurgaon once the quarantine ends. If you’re new to these Himalayan dumplings, then you should try steam or deep-fried ones to see why people are crazy about them. If you are already crazy about them, then try some authentic Himalayan ones to find more reasons to love them.

Everything You Need To Know About Digital PR In Brief

The concept of public relations has evolved a lot since the emergence of new media, leading to the emergence of digital public relations. Though the goal of digital PR is the same as that of traditional PR at its core, a digital marketing agency in Delhi uses different tools and strategies to achieve that goal. Whether you are an aspiring PR student or a brand searching for good marketing options, it’s important to understand what exactly counts as digital PR, what a digital PR agency does and how this strategy can benefit your brand.

What Is Digital PR?

Digital PR refers to building relations with the target public using online platforms like social media, blogs, news sites, etc. It involves managing and building your brand’s reputation, perception and image through various online strategies like blogging, publishing press releases, etc. You can do it by building relations with journalists, bloggers and influencers. How Is It Different From Traditional PR?

Digital and traditional PR only differ in terms of the media they use. Traditional PR involves traditional media like newspaper, magazine, TV and radio whereas digital PR involves the new media. You may hire the digital marketing company in Delhi to handle online PR strategies while taking care of your SEO and SMM strategies. Another difference between them is that traditional PR broadcasts the company’s message due to which it reaches people who aren’t part of your target audience. It’s more suited for announcements and updates. In contrast, digital media allows you to narrowcast your message to a specific target audience thus ensuring better ROI. Large corporations tend to favour traditional public relations over the online counterpart because the former is better suited for their needs. In contrast, smaller companies use digital public relations because it's better suited for their needs than its traditional counterpart.

What Does A Digital Public Relations Agency Do?

Here’s what happens at the best public relations agency in Delhi: - Strategizing: PR agencies do not perform publicity stunts for the sake of just publicity. They understand their client’s goals and offer solutions to meet them. They also develop SEO strategies to promote the PR campaign and social media strategy to build relationships with the audience and manage online reputation. - Monitoring: An expert keeps track of how effective the strategies are by monitoring what people across different platforms think about your brand. They also monitor the media to see which outlets are covering you, how often and whether the coverage is positive or negative. - Pitching: Online PR firms pitch to online media outlets directly or indirectly to gain coverage. This could include guest blogs, interviews, etc. They identify which outlets cater to the client’s target audience before approaching them. - Content Creation: A PR strategy needs good content to fuel it. It could be in the form of articles, videos, images, etc.

What Tactics Do Online PR Agencies Use?

Online PR agencies typically use the following tactics: - Online reputation management - Offline events to get online coverage. - Networking with journalists and bloggers. - Publishing press releases and newsworthy content. - Influencer marketing: collaborating with social media influencers. - Affiliate programs: Paying commissions to bloggers for mentioning you. How Does It Benefit Your Business?

Here’s how hiring the best public relations agency in Delhi for online PR can help your brand: - Builds Exposure With Target Audience: Effective online public relations strategies can help you earn coverage from media outlets that cater to your target audience, which helps you reach out to them. - Increases Web Traffic: With more people reading about your brand, more people are bound to visit your website and learn about your products and services. - Boosts SEO: PR strategies help you earn backlinks from high-authority sites, namely news sites and blogs covering you, this boosts your niche authority and improves your SERP rankings. - Improves Brand Image: Effective PR strategies allow you to influence what people think about your company. It helps you build trust with your target audience, which builds brand loyalty.

Used Processing Equipment vs New Equipment: What To Buy?

Processing machines are the soul of any factory, whether they produce medicines, food, rubber, etc. but setting them up in the factory can be costly. That’s why many factory owners prefer setting up second-hand machinery to save costs. However, many factory owners hesitate to buy second-hand equipment and prefer out-of-factory models because the quality is their main concern. Deciding between a used capsule filler and a newer model is not as simple as checking its price or manufacturing date. You need to consider various factors before deciding what’s best for your business.

Processing Machinery: Used vs New

Quality

New machines come out of the factory in good condition so you can always be sure of their quality. Old machines can also be of good quality if the previous owner and/or the supplier maintains them well but you can’t be sure of the machine’s quality unless you check the records and test run it.

Price

When it comes to price, there’s no question that pre-owned machines are more affordable than out-of-factory machines. You can find a used capsule filler at up to thirty percent of the price of its latest counterpart, depending on the rate of value depreciation. If you want to expand your operation with high-output machines without spending too much, then you should consider installing pre-owned machines.

Maintenance

Generally, old equipment requires maintenance more frequently than a newer one because a machine’s parts tend to wear and break down over time. The more frequent maintenance requirements can add to the overall cost of the second-hand machines. New machines are less likely to break down in the initial years because of newer parts, but they will start breaking down once they get older.

Lead Time

When you order new machines, it can take months for you to set it up due to various factors. The main reason is the process of dismantling and reengineering the new equipment while transporting it from the manufacturer to the factory. This can be a problem if you need a new machine because your current model is beyond repair. In contrast, a supplier usually has a second-hand model in stock and can supply and install it in a matter of weeks. You can order a used machine until the new model arrives and resell it when the new one arrives.

Warranty

New machinery usually comes with a long term warranty that covers manufacturing defects, wears, etc. Used machinery usually does not come with a warranty if sold as-is but you may be able to return it if it's defective. Some suppliers may offer an extended warranty that you can extend further for an extra cost.

Value Depreciation

An industrial machine’s value falls very quickly in the first year after installation by up to forty percent of its original price meaning it will be only worth sixty percent when you sell it. However, the machine’s price stabilizes after the first year and doesn’t fall much for at least five years, so you can sell a used FitzMill at almost the same price that you bought it at, depending on its manufacturing date.

Longevity

Because used machinery breaks down more often, you may need to replace it sooner than later. There’s also the fact that not all machines are meant to run for a lifetime, so old machines will need a replacement sooner. In contrast, you can keep running new machines in your factory for longer because their parts are in good condition and will last longer.

Eco-Friendliness

Unlike home appliances, it’s hard to find an energy-efficient machine that also produces the output you need. It’s eco-friendlier to buy a used FitzMill over a newer one because by doing so you prevent the old one from filling the landfill and reduce the demand for a new one. The lower demand means that manufacturers will use lower amounts of fuel and other resources to manufacture them thus reducing pollution.