WordPress started as a blogging platform and has extended itself to other domains. Its versatility is especially useful when developing an e-commerce website. Whether you want to sell your store’s products online, start an e-commerce business or complement your blog’s income with your merchandise, you can do all of that by inserting some plugins to your WP site. Different plugins provide different features, some multi-task and some focus on one. You have to be careful about which plugins you add because too many plugins can cause your site to slow down. You can consult a WordPress expert in Broomfield about the best e-commerce plugins or refer to the list below:
PayPal Buy Now Button
If you just want to sell your merchandise and don’t have that many to sell, you don’t have to develop a new website. Just add this plugin on your merchandise page with whatever you are selling. This button can be placed anywhere on any webpage. Your customers can add items to their cart or purchase the items they want in three simple steps. It also collects payment from your customers with ease using a PayPal account, credit card or debit card. The simplicity of the process does not intimidate customers into canceling their purchase mid-transaction. This plugin is also ideal for small businesses with only a few products and services on sale.
WooCommerce
WooCommerce is the favorite WP plugin of every WordPress expert in Broomfield. It comes with many extensions, free and paid, that enhance the user experience on your e-commerce site. You can sell physical goods like novels or digital goods like light novels. You can also sell affiliate products. It comes with a PayPal payment gateway, though you can customize the gateway with help from Woo’s developers. You can keep track of your inventory and assign it to a store manager. If you need help using it, you can rely on the robust knowledge base, community forums and help desk.
Clicky By Yoast
Any WP user will swear by the importance of analyzing web traffic to create a digital marketing strategy. If you want to use this plugin, you first need to make an account on Clicky.com. Rest assured, the hassle is worth it. Yoast’s Clicky plugin lets you keep track of web traffic on any web page you want and displays the stats on your dashboard. You can ignore admins, store the names of commenters and disable cookies. With a pro account, you can even save user comments. Once you collect the stats, you can start developing your marketing strategy.
Easy Digital Downloads
While many plugins are compatible with digital and physical merchandise, their codes may not be very compatible with digital products. Easy Digital Downloads is a plugin designed for sites that exclusively sell digital goods like e-books, games, etc. It can build a beautiful and user-friendly e-commerce site by displaying the products aesthetically. Your customers can download your products without any hassle. This plugin works with almost all WP themes and comes with many useful extensions for payment gateways and other features. It’s easy to use for both developers and customers.
MemberPress
If you want to give your customers subscription-based access to your content, then MemberPress is the plugin for you. With this add-on, you can decide who gets how much access to your content based on the membership plans you define. Other than a subscription plan, you can add a pay per view plan for customers who prefer purchasing one content at a time. This plugin is compatible with other major e-commerce extensions like WooCommerce. E-learning sites also use this plugin to give limited access to their students.
These are just some of the many plugins useful for an e-commerce website. You should select the plugins based on the functions and features you want your site to provide you and your customers. Avoid overloading your website’s code with too many plugins.
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