Both SEO and PPC are marketing strategies that increase your brand’s visibility and help you generate quality leads. While many people think it is difficult to make PPC and SEO work together, it is possible to do so. A good company for digital media marketing in Denver collaborates both of them to achieve the desired result.
When you combine these two you are bound to get results that none of them can achieve alone. Both these strategies are powerful digital marketing tools and when aligned together they can drastically improve your digital marketing campaign. Here are some ways in which you can combine SEO and PPC.
Combine SEO And PPC To Gain SERP Domination
With so much going in the result pages of Google, getting the first organic spot for your targeted keyword is not enough anymore. You need to occupy as much digital space as possible to rank higher in the search results. Combining SEO and PPC is a smart way to boost your digital marketing campaign, and achieve SERP domination. For example, you can use a paid result that will take you to a product page, and an organic result that takes you to a blog post, each of them super specific to the search term used. Conduct an SEO performance analysis and find your highest-ranking keywords and run paid advertisements for them. This will improve the SERP domination for the most important keywords.
Use PPC Insights On Best Performing Content
When you decide to pursue a keyword, it can take months before you see any considerable results on the keyword. Also, if the click-through-rate is low then even if your keyword ranks on the first page, you would have spent a significant amount of time and budget running in circles with your SEO strategy. So, when you use PPC ad copies, you can find out whether or not it is working within a matter of days. It also requires minimum investment. You can use PPC to get quick, short-term results and use these results to the advantage of your long-term SEO goals. You can use this to test title tags, headlines, and descriptions, topics, and keywords, landing page variations, and new product messages. The PPC campaign will give you an idea of the particular headline’s or description’s impact on the CTR, bounce rate, time spent on the page, goal completion, and other similar engagement goals.
Optimize The Pages To Gain The Benefits Of Both SEO And PPC
When you run [aid ads without testing the efficiency of the landing pages, then you run the risk of wasting a lot of money and effort. The purpose of optimizing the landing pages is to achieve your desired marketing results without burning a hole in your pocket. The most effective landing page optimization includes three actions. First, you need a non-indexed conversion-focused landing page developed for PPC ads. The conversions are going to be demo requests, form completions, live chat inquiries, etc. you can hire PPC services in Denver CO to help you in this. Next, you need to work with the SEO and CRO team to build landing page variations and split test these pages to monitor their results. Lastly, the SEO team needs to create a different asset, which is educational and longer-form, based on the same topic in which you want organic results.
Don’t Fall Into Paid Keyword Traps
When conducting keyword research, you need to understand the intent behind each search term so that you do not fall for the paid keyword traps. The SEO-focused marketers have a good understanding of the intent behind each keyword and thus can effectively implement SEO and SEM strategies together in an effective way. Study the search results intently so that you can understand the intent of the keyword properly. With SEO you can review the SERP signals to ensure that the content published matches the organic search result of Google and also accomplishes the task of the searcher. Often the keywords used have dual meanings and are potential keyword traps. If such dual meanings exist for a keyword, the SEO team will identify them, and then you can share insights with the PPC team.
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