At present, many tech-savvy companies have started realizing the true potential of blogging and use them to build public relations with support from a PR agency in Delhi. Many new businesses use blogs instead of the newsroom section to establish their brand identity among their target audience, thus building strong relations with them.
How To Blog For PR
Budget For Content Marketing
While blogging is affordable, it’s not free. You may need to hire a content team to keep your blog updated and/or buy software to optimize them. Consider these factors when you decide a budget for your content marketing strategy.
Control Brand Narrative
Instead of allowing media outlets to control your brand narrative, you can take it in your hands with your blog section. Write about your perspective of the industry culture your business operates in and convey the key messages to your target audience at regular intervals. Consult a PR agency in Delhi on how to use your blog for building your brand narrative.
Use Blog Like Newswire
In the past, when you had some news to share, you’d draft a press release and mail it to the media outlets. While the practice isn’t dead, you can now blog news stories related to your brand with interesting details. This will establish your blog as the news source for everything related to your brand and encourage many journalists to sign up.
Optimize Blog For Search Engines
Blogging is an effective way to optimize your website to increase your SERP rankings and maintain it. Blogging at regular intervals to keep updating your website and tell search engines that your web content is fresh. You also need to use relevant keywords in the blog to help readers find them with ease. Optimizing your blog will help you increase your brand’s visibility as users can see it rank high on search results. You should consult a digital marketing agency in Delhi to find relevant keywords and create an optimization strategy.
Diversify Your Content
Blogging was never limited to articles, to begin with, you can also use video, infographics, photographs, etc. to push your narrative. Different people prefer consuming media in different formats. So, diversify your content types and publish them on compatible social media platforms to engage with more people.
Create Content Calendar
You can’t expect people to take interest in your blog if you post once in a while, you need to update your blog at regular intervals to maintain engagement with them. Once a week is considered a good practice. You should consult a digital marketing agency in Delhi to identify the best day of the week and the best week of the day to post your content and develop your schedule accordingly.
Create Shareworthy Content
There’s no point in adding social sharing buttons or integrating your comment section with Facebook if what you’re posting is not worth sharing. Instead of writing sales pitches for your readers, talk about what they want/need to know about the industry. If they find the content useful for their needs, they will feel more inclined to recommend it on their newsfeed.
Share On Social Media
Social media creates a two-way channel between you and your target customers, which helps you build strong relationships with them. By sharing your blogs on your accounts, you offer your niche audience with useful content that will keep them engaged, create more interest in your brand and establish your authority in the industry. You can consult the best social media agency in Delhi to identify which platforms will help you reach your target audience effectively and create accounts on them.
Integrate Blog With Social Media
Integrating your blog with social media makes it easier for them to engage with your content. You can start by adding social sharing and like buttons based on the platforms you use for your SMM strategy. You can integrate your comment section with social media to make it easier for readers to leave feedback. If your blog post has many shares, then display it to give your readers social proof.
Collaborate With Influencers
Guest blogs from influencers can help you reach a niche audience and add to your credibility. An influencer would share any blog they write on your forum with their followers, which will funnel some of them to your website. The fact that they are writing on your blog tells their followers that you are a trustworthy brand. It might encourage other influencers to write guest blogs, which will add to your credibility and help you reach even more people. You can consult the best social media agency in Delhi to identify influencers who cater to your niche audience and collaborate with them.
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