When it comes to designing or redesigning a website, it can be easy to get hung up on aesthetics, selecting the ideal color, shade, font style and design. However, if you want web design services in Denver, you must truly try to accomplish something with your website which may include brand awareness, lead generation and major focus on more than just the look of your website.
In a world where folks have more than a billion websites which potentially attract many customers, you need to make sure the design of your website is fully optimized for the usability for a better user experience in a way they can easily enjoy by interacting with your website for the actual users.
Here are some must-follow guidelines for making your web design stand out!
Website Design Guidelines for an Exceptional User Experience:
Simplicity No matter how the look and feel of your design portrays, it is important to notice that visitors usually land on to the most slick designs. Along with knowing why they are coming to you site, you must have some specific piece of information as well. Adding unnecessary elements such as extra designs which can serve no functional purpose can only make the website harder for the user to visit.
Colors: Do not use too many colors in your website, try to make it run according to the theme.
Typefaces: The typefaces you are choosing must be legile at the very least. A common recommendation for this is, use a maximum of three different typefaces with three different sizes.
Graphics: Only required if they can help to complete a task or specific function.
Visual Hierarchy This is closely tied with simplicity and must be followed as it entails arranging and organizing the website elements in a way so that visitors can naturally and easily gravitate towards the important elements at first. Do not forget to make it usable and UX, as the goal is to always lead visitors for a complete desired action.
Navigability To help your website navigate better, it is important to include a navigation footer in your website. Ideally, a visitor should be able to arrive on your site and not have to think extensively about where they should click next which is moving from point A to point B should result in as pain-free as possible.
Use breadcrumbs on every page excluding the homepage, so people are aware of their navigation trail. Do not offer too many navigation options, rather a search bar would result in a more convenient option.
Accessibility Improving accessibility can be as simple as adding alt-text to all of your images in a way where visitors who can't see images in their browsers can still understand what's on the page. It is important to create your website in a way that it provides a great experience across different platforms adhering to platform-specific design conventions instead of trying to squeeze in unique elements that users of that particular platform might not be familiar with.
Credibility Well, if you are seeking any help for web design services in Denver, it is important to keep in mind that visitors are already familiar with all your design conventions ultimately providing them credibility is important. One of the best ways to improve your site's credibility is to be clear and honest about the product/service you're selling or portraying on the site. Must include the pricing page as it can be tempting and can force people to easily order things from your website.
User-Centricity
Usability and user experience hinge on the preferences of the end users. Here are a few user testing tools, you can use to get you started:
Crazy Egg: You can optimize this tool easily to track multiple domains under one account and uncover insights about your site's performance using four different intelligence tools like heat map, scroll map, overlay, and confetti.
Loop 11: Using this tool you can easily create usability tests even if you don't have any HTML experience.