top of page

Types Of Custom Stickers And Their Application In Marketing



Today, about all the markets one can think of are cluttered with competition. With so many companies in the market, it’s very difficult to establish one’s brand. So, companies try innovative methods to stick to the minds of their target audience. And what sticks better than custom stickers in Stuart? Stickers are more durable than other print marketing tools like pamphlets, newspaper ads, etc. and keep the brand in the sight and mind of the consumers. They can stick to any surface and allow companies to promote their brand in any way. Based on their material, design and application, stickers are broadly categorized as follows:


Roll Stickers

As the name suggests, the stickers are printed and then rolled into a core. The stickers come in many shapes, colors and sizes. It is one of the more affordable methods of manufacturing stickers. A single roll can hold thousands of stickers at once. Roll stickers are used to label products with the brand logo, universal product code, etc. They can also be used to apply address labels on delivery boxes, as envelope sealers, etc.


Sheet Stickers

These stickers are printed and attached on a kiss-cut sheet. Each sheet can have many stickers depending on the size. The stickers are available in many shapes, colors, sizes, etc. Sheet stickers come in smaller quantities are usually given as giveaways at events or sold as stationery. If the stickers are attractive enough, the customers may stick it somewhere visible like on their laptop, etc. The sticker aligns the consumer’s identity with the brand as they use the brand name on personal items. This increases brand visibility and recognition.


Die-cut Sticker

These custom stickers in Stuart are cut to the same shape as the design on them. Them can come in any arbitrary shape, size and colors. They are more creative and attractive than other options. People are more likely to stick them on their items like a car bumper, mirror, etc. They are easier to carry around but come in small quantities.


Wrap Vinyl

These are specifically used for transit marketing but can also be used on other surfaces. On average, Americans spend 15 hours per week on the road, making cars perfect for promoting your brand. Race enthusiasts like making their cars look like legit sports cars. These wraps can also be used by taxi services, public transport and other transport services to promote their brand on the go. Public transport can use them to promote public service messages.


Window Decals/Clings

As the name suggests, these stickers are stuck on the windows. Depending on where the adhesive layer is, they can be applied behind the window screen or in front of it. They are usually stuck on the entrance with the logo. They can also be used to inform people about the outlet’s timings, sales, catalog, etc. Some variants come with a static charged back, allowing owners to reapply them in different positions.


Conformable Decals

Conformable stickers are made with laminated vinyl that can withstand footfall for a year. Temporary decals are applied This tough material makes the decal ideal for brand promotion on the floor. Floor decals can also be used to label different sections of a shop and directions to them. This makes the job of shoppers easier and builds a better shopping experience. They can also be applied on floors, walls and ceilings.


Temporary Decals

As the name suggests, these adhesives are applied on surfaces for a short duration. They can be applied on floors, walls and ceilings. They are used for outdoor or indoor advertising campaigns and are removed once the campaign is over. They aren’t as durable as conformable decals but can be used to print beautiful designs. They come in changeable fabric decals and clear or white vinyl categories. Vinyl can be removed without any leftovers and fabric can be reused if not damaged.

These are the basic formats and marketing applications of customized stickers.

1 view0 comments
bottom of page