You may have come across the term responsive design when searching for a web design company in New York. These days, most designers and companies offer this service because it is highly recommended by Google. Having this feature helps a website pass Google’s mobile-friendliness update and generates good rankings on search engine result pages (SERPs). This design rearranges the design elements of the website according to the screen size of the device the user is holding allowing companies to reach customers on smartphones, tablets and desktops through the same URL. Here’s everything that you need to know about responsive design whether you are a customer, aspiring designer or simply curious.
What Is Responsive Web Design?
Responsive design is a type of web design in New Jersey in which the website can adjust to the screen sizes of different devices like smartphones, tablets and desktops. This is achieved with the help of back-end codes and grids that rearrange the web page’s elements to match the device being used. Percentages instead of absolute values are used in the site’s CSS codes to achieve this fluidity.
Benefits Of Responsive Design
There are many good reasons why responsive design has almost become the default web design in New Jersey:
One Design For All Devices: Responsive design’s greatest benefit is that you only need to create one website for all devices. You don’t need to build a separate one for mobiles or tablets because the grids will adjust to the screen size automatically.
Mobile-friendly: Mobile-friendliness is important because if the site gets distorted on the phone then the user will go to another site that works well. This can mean a loss of a huge number of visitors because people use mobile phones 80 percent of the time to access the net. And responsive design works very well on smartphones.
SEO-friendly: Mobile-friendliness is an important consideration for SERP ranking and responsive design fulfills it. It also improves the visitors’ UI/UX on different devices that lead to reduced bounce rates and improved ranking.
No Redirects: Visitors are not redirected to different links because the same domain is used for all devices. This reduces the loading speed and bounce rate considerably.
Website Maintenance Simplified: The process of site maintenance is simpler as there’s just one domain that needs it. You can update the web content on one device and the changes will be visible on all. When analyzing web traffic, you have fewer data to worry about because it’s coming from just one site.
Modern-look: Responsive design is a modern concept that is used by almost all the websites developed in recent years. Implementing it adds a flair of modernity to your website.
Cost-effective: Designing one site for multiple devices is more cost-effective than designing multiple sites for different devices.
Drawbacks Of Responsive Design
There are some drawbacks related to responsive design which designers and clients should be aware of:
Overlooked Content: In smartphones, the web content is realigned into a long scroll. So browsing through web content on a phone can take a long time. Some impatient visitors might scroll down fast and miss some important content. To avoid this the designer needs to highlight important texts or use a table of contents and collapsible bars to make the text easier to read.
Loading Time: The grids don’t reduce the size of the images and videos, they simply scale them down to make them easier to see on the phone. The memory size remains the same which impacts the web page’s loading speed on smartphones. It’s advisable to compress the content to improve loading speeds.
Development Takes Time: The development process for responsive design takes longer than generic design because it has to be tested on different devices and browsers for best results.
Now that you understand what responsive design is and what are its advantages and disadvantages,
Comments