In the online world, your website is your brand’s first impression for most users. It tells them what your company is all about and how your products and services can help them. A defective design element, like a broken link, could ruin that impression and damage your reputation. So you need to consult a web design company in NJ to create a good website. You can also make some tweaks to your website to boost your ORM strategy.
Web Design Tips For Online Reputation Management
Create Creative Theme
In the online space, your website is often your brand’s first and last impression for most users. They may judge how good your business is based on how good your site looks. At present, minimalism is a must when it comes to aesthetics. You should create your wireframe based on who you are targeting and what appeals to them.
Create User-Friendly Site
The second but the more important factor that a visitor will judge your website is how easy it is to use. There’s no point in building a mindblowing theme if your visitor has to spend five minutes figuring out how to scroll down. So, make sure that your web design company in NJ builds a navigation system that is simple to understand and use.
Boost Loading Speed
You lose the chance to make any sort of impression with your visitors if they hit back before the webpage loads. Most people leave the site if it takes more than three seconds to load. You can improve your loading speed by compressing images and avoiding redirects where possible.
Insert Comment/Review Section
Any product you sell online should have a review section so that you know what people think about them and can respond to any complaints efficiently. You also need a comments section in the blog section to engage with your readers.
Insert Like/Share Count
People tend to have a better opinion of content that’s already popular because there has to be a reason why it’s popular. If your content has been liked or shared on social media many times, then display the numbers through social media counters.
Add Testimonials
Most customers believe what other customers have to say about you over what you have to say about yourself because they tend to identify with fellow customers. This can make negative comments scary but positive comments a powerful tool for online reputation management in New Jersey. So if your customers post positive reviews about you on your site, on reviews ites or social media, then post them in your testimonial section.
Include Quotes
Other than word of mouth, people also rely on blogs, vlogs, etc. to decide which company to do business with. If popular bloggers, vloggers, podcasters and news sites have posted good reviews about your brand, then you can quote them in your testimonial section to boost your reputation. Bonus points if you can get quotes from social media influencers because they have the power to influence your niche audience.
Include Awards
Clients seek successful companies in hopes that they can help them achieve in their field as well. If your company has won awards from reputable institutes, then post them in your awards and achievements section to create a good impression among visitors. You can also add milestones like the number of satisfied clients, the number of projects completed, years spent in the field, etc.
Add News/Press Release Section
You may not need the news section when you are just starting but you can use the media to support your online reputation management in New Jersey. There are two ways you can use the news as an ORM tool, you can either publish positive news stories that news sites post about you or you can post press releases to promote your CSR campaigns and allow news sites to publish it. You can also use press releases to respond to crises in a brief but efficient manner.