A text message or SMS marketing is considered as the act of sending coupons, special deals, announcements, current events, and other important notices or information to your customers through the text message. Message Marketing in Denver is simply a quicker, easier and direct way of reaching your customer.
This helps for better engagement as no matter how busy people are, there is a possibility that they will check their phones constantly. With plenty of social media platforms, and social apps like Facebook Messenger has come into being, but one of the most underutilized tools in the marketing tool belt is still the text message marketing.
How Does SMS Marketing work?
The primary objective of any SMS marketing involves a campaign that involves a keyword and a shortcode. For instance, the text- “FLAVORS” to 123456 for our flavor of the day!
Here the word “Flavor” is the keyword which users type in the body of the text message and on the other hand the digits “123456 “ is considered to be the shortcode which the users will send in their text message. The SMS marketing capabilities begin from delivering a standard coupon, until creating a tailored subscriber list that can help you send personalized messages.
The Tactics of SMS Marketing:
One of the great things about message marketing in Denver is the creative freedom that comes with it.
Rundown the list of a few ways you can engage your customers in your text message with the marketing efforts.
Coupons This is the most common and obvious tactic to send messages to your customers with exclusive deals. Each person wishes to feel like they are in the loop and the subscribers will stick around them if they are getting enough value out of the texts.
Drip campaigns This tactic helps to drive in more conversions and better engagement. This could easily be sent depending on how long people have been subscribing to your text messages. For example, You can easily send a 5% off coupon to your subscriber, as soon as the person opt-in for your SMS campaign, you can increase the amount of discount to 10% or maybe 20%. These types of SMS can be automated, so it reduces the work pressure for you. This ultimate drip campaign will work just like a drip campaign as an alternate form of marketing automation.
The longer a customer has been subscribed, the better the offer results to be.
Run polls With most of the marketing service, you can easily wish to poll your customers. Customers love to share their opinions, and this allows them to feel like a consistent part of the decision-making process. Creating polls for subscribers will increase the engagement allowing the subscribers to be a part of the conversation.
Run a contest Contests are a fun way that helps to increase and drive-in the most engagement with the message marketing technique. By offering small deals to anyone who opts in, until offering a grand prize to any of the random subscribers.
Add photos or videos to your messages Similar to the other engaging content pieces you can also include images or videos. With the help of graphic design services in Denver, including images and videos to your messages is considered to double up the engagement as compared not including any image. Various visual media companies are there to check-through your message, deal or contest adds in-depth and interest incorporating more information to the overall message invariably leading to more engagement. It is important to keep in mind is that, unlike an SMS message, an MMS message requires an internet connection to receive and will probably be using your client’s data allotment.
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